We chose a simple and informal language for Arcipelago IT, a language that is reflected in an equally clear and uncluttered graphic concept. Work on the corporate image has covered the whole spectrum: from the corporate identity to verbal identity, everything has been carefully studied to best represent the nature of Arcipelago IT, its informality, its experience and its contents, represented with a simple, attractive language different from industry standards, even on the one-page website, synthetic but explanatory. No technicalities, just texts that narrate a journey.
My review can be summed up from a quote by the great designer David Carson: “Graphic design will save the world right after rock and roll does.” When a marketing manager finds his graphic designer, he never leaves him. Thank you Luca for the great job you do!